In the ever-evolving landscape of business, understanding your customers’ sentiments is no longer a luxury; it’s a necessity. It’s not merely about analysing words; it’s about unlocking the emotions and opinions hidden within them. According to a report by Market Research Future, the global sentiment analysis market is expected to reach USD 6.3 billion by …
Why is Customer Sentiment Analysis Important for Your Brand? Read More »
Challenges are often a business’s best teachers, even if they feel overwhelming at first. In the fast-paced eCommerce industry, how you navigate these can make or break your success. With over a decade of expertise, Paxcom has mastered the art of turning challenges into growth opportunities. From driving visibility to optimizing your presence across platforms, …
Overcoming eCommerce challenges Faced By Sellers in India Read More »
Introduction Price remains the major sales agent driving a customer’s final purchase decision. According to a recent survey by Retail Dive in 2023, “72% of consumers rate price as the biggest reason to shop from where they do.” For Indian consumers, 37% prefer to purchase online, as products available online have better prices compared to …
Boost Your E-Tail Strategy: Pricing Intelligence and MAP Compliance Read More »
A business owner ran a successful business online, but one day he received an email stating that his account had been suspended due to poor performance. He was astonished and felt helpless, as according to him, the business was at its peak with prompt shipping and top-notch customer service. He gathered his thoughts and started …
Are you wondering how your consumers buy a product online? How you proceed?? Let me tell you how I make my decisions to purchase and I strongly believe most of your consumers would be following the same steps Search Search on google / amazon (Mostly by required features eg. Hard wood shoe rack or …
Guide For Brands Managers to Manage Online Product Reviews Smartly Read More »
The global eCommerce market is projected to reach $7.4 trillion by 2025, with online sales accounting for 24% of all retail transactions. Imagine a small online store selling handcrafted jewelry. Just a few years ago, it thrived on organic traffic and word-of-mouth referrals. Now, with countless competitors emerging daily, sales have fluctuated, and customer acquisition …
In the dynamic realm of e-commerce, advertising on Amazon India has become a game-changer for brands aiming to dominate the digital marketplace. With over 10 million monthly shoppers and fierce competition, strategic Amazon ads are essential to cut through the noise. Whether you’re a startup or an established seller, this guide unveils proven tactics to …
When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly. It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the …
Online Marketplace is a never-ending relay race with Buy Box as a baton but the difference is that this race comprises of different sellers not united in a team. The baton moves from one seller to another during the course of time even if one doesn’t want to lose it. Lightning tools that route …
E-tailers face many challenges in today’s competitive Business World. The following infographic looks at the top three challenges faced by E-tailers in 2016 which are: Content Optimization Retail Analytics Omni-channel presence
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